The choice of an album's lead single is incredibly important, because it sets the tone for the entire record, and reintroduces the artist to old and new fans. It's the first thing your listeners hear as you're gearing up to release new music, the first words of the new message you're sending out into the world, the first impression you have to make at each stage in your artistry.
For Matthew West, the debut single from each album tells a story that mirrors his heart and mission with each project. In honor of West's newest release […]
