Part I Introduction
A religion of mere emotion and sensationalism is the most terrible of all curses that can come upon any people. The absence of reality is sad enough, but the aggravation of pretense is a deadly sin. (Samuel Chadwick, 1860–1932)
Interruption and Innovation
Three stories. Three companies. Same results.
The Internet was relatively new. People understood shopping only as a brick-and- mortar experience. You went, you found, you bought, and you took home. Enter Amazon. You could order anything from baby wipes to books and never get out of your pajamas–a one-stop shop[…]








