When iconic CCM group Newsong held their first January Jam outreach concert back in 1995, no one saw it becoming the annual anomaly it is today. After all, how can an event with such humble roots—requesting only a $10 dollar donation at the door—stay afloat for nearly two decades?
Yet stay afloat it has, and not only is the now re-branded Winter Jam Tour Spectacular the largest Christian music event of the year, but the record-breaking No. 1 tour in the world three years running seems to only get bigger and better with time, consistently outdoing themselves on the scale[…]
